Denmark: new sales market for FFP products

Sales of FFP products already take place in 6 European countries by several active participants in the chain.  As from today also the consumer in Denmark will get to know FFP flowers and plants. Supplier JENS HOLST A/S in Denmark initiated this introduction and took care that in 30 shops of the retail chains Superbest, Superbrugsen, Kvickly, Metro and Iso flowers and plants with the FFP label are available.

In the shops this is not only made recognizable with the label but with various promotion materials to explain the consumer what FFP stands for and why it fulfils their demand. The Danish trade also wanting to get started with FFP is not a strange development. The label is already a great success in Sweden and also de Scandinavian consumer is at the moment the most conscious purchaser in Europe.

For more then 30 years active in wholesale trade
Jens Holst A/S is a wholesale trade company founded in 1974. Through the years the organisation has developed into a full-line supplier and flowers and plants. Daily - except Sunday - Jens Holst presents and sells their high quality products in the 3.000 m2 big exhibition area on Grønttorvet. Grønttorvet, the Copenhagen Wholesale Market in Valby, is Northern Europe’s largest wholesale market in cut flowers and plants. From here they serve florists, supermarkets, gardeners, garden centres and -nurseries, flower decorators, catering companies and canteens.

Good quality and a good environment
Henrik Sandbäck, marketing coordinator at Jens Holst thinks that the concept Fair Flowers Fair Plants fits very nice into the company philosophy. “We want to deliver a high quality to our clients and if we can do that and also think about the environment and the employees at the growers at the same time, that’s just perfect.” 
As a start on the Danish market Jens Holst A/S will start selling the FFP products in 30 supermarkets on ‘Seeland’ as a test. “But we expect to start very soon with all the Flower Shops as well because we really believe in the sustainable FFP label concept” says Sandbäck.