French market stays enthusiastic about Fair Flowers Fair Plants (FFP)

France is one of the countries where Fair Flowers Fair Plants products are being sold. And justifiably, because the successful start in October 2006 with a small flower shop chain made clear that the French consumer gladly buys a sustainable grown flower or plant. Also the trade sees chances on the French market. Reason for an export company from Aalsmeer (Holland) to start together with their customers with the sale of FFP-products in France. Being the first Dutch exporter who started in France, sales go via 29 French florists and via some locations of a well-known French garden centre organization. The points of sale have received a promotion package with information material of Fair Flowers Fair Plants. With this material the florist can inform the consumer about Fair Flowers Fair Plants. Flowers and plants with a socially sound history!
Do you want to know more about the active FFP participants in France, then please contact us.

Formula Fair Flowers Fair Plants is successful
Not only in France the consumer label Fair Flowers Fair Plants proves to be successful. Also in Germany, United Kingdom and Sweden the consumer pays attention to the origin and cultivation method when buying flowers and plants. In Germany 25 florists are active with Fair Flowers Fair Plants products. So far the consumer responses are positive but the florist needs more assortment to be able to serve the consumers even better. In Sweden more than 100 sale points are selling FFP and meanwhile also other products than roses are offered under the FFP label. An English web shop with Fair Flowers Fair Plants flowers and plants for the consumer is still extending with new products and within short also the first florists in the United Kingdom will decorate their shops with a sustainable corner.

Note: For a French translation of this news article, please contact Fair Flowers Fair Plants.