First plants with Fair Flowers Fair Plants label for sale in Sweden

Around Valentine this year the first roses with a Fair Flowers Fair Plants (FFP) label were presented to the consumer at several locations in Sweden. This action increased the demand for Fair Flowers Fair Plants products and also created the interest of the trade. Result is that as from 12th of September the Swedish consumer can also buy flowering plants with the FFP label.

 

 

The initiative comes from plant export company ‘Noviflora’ in Honselersdijk (Holland) together with one of their clients. Noviflora was one of the first traders that became member of the Fair Flowers Fair Plants organisation.

Several flowering plants are offered on Danish trolleys and are put ready-made including Fair Flowers Fair Plants Point of Sale material into the shop. As from 12th of September these plants are for sale at about 25 Coop shops in Sweden.

 

State of play with Fair Flowers Fair Plants

In the last year the popularity of Fair Flowers Fair Plants (FFP), the international consumer label for sustainably cultivated flowers and plants, has further increased. At the moment more than 700 companies have registered and the European consumer is able now to buy flowers and/or plants with the FFP-label in 4 countries (Germany, France, Sweden and England).

An overview of all FFP-participants (producer, trader and florist) can be found on this website.

 

Supporting Point-of-Sale material

Selling points that participate to Fair Flowers Fair Plants will receive shop material which is especially developed to promote FFP-products. With this material the florist can inform the consumer about Fair Flowers Fair Plants. Flowers and plants with a story!

This Point-of-Sale material will also be presented at the Horti Fair in the stand of Fair Flowers Fair Plants (stand number 03.0202 in hall 3 (Westhal).