As a retailer, you act as an intermediary between the consumer and the floriculture chain. There are many indications that consumers are increasingly concerned about their living environment nowadays. Consumers want to know the origin and production methods of the products they buy. The floriculture sector has found a suitable answer to this demand from the market.

Sustainable
The flowers and plants sold under the FFP label have all been cultivated in a sustainable manner. This means that the cultivation enterprise fulfils high requirements in the area of the environment and social aspects, which is exactly what your client is looking for!

The criteria for participation

• Member of FFP
• Only sell FFP products which are also bought under FFP
• Obligation to supply the FFP flowers and plants with a special label 
• Purchase of standard FFP promotion material and labels (trial parcel for free)
• Traceability of which FFP trader of which FFP grower
• Requirements retailers

Traceability
It goes without saying that the consumer needs to be able to rely on the guarantee that the products sold under the FFP label have been cultivated in a sustainable manner. This is why traceability is a must. FFP products are sold through affiliated FFP traders and retailers. All the links within the chain (grower, trader and retailer) satisfy the requirements of FFP and are monitored to make sure they continue to do so.

Promotional pack
Naturally, you want to provide your clients with appropriate information about FFP. This can be done using the promotional pack containing shop material, which is sent to you free of charge when you register to participate in the scheme (trial parcel).

More information
If you would like more information, or if you have any questions, please feel free to call us. Our telephone number is +31 (0)174 615707 or e-mail us. We would be happy to help.